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Safekeeping is a Family Tradition
MyCube founders Lois Krasilovsky and her son, Scott Annan, grew up in a home where safekeeping was a way of life and business. Lois's father was the president of one of the nation's longest-standing safe companies, which built and installed safes and vaults for the world's greatest jewelers. Lois and Scott may have known a lot about protecting the Krupp diamond, but they also recognized that most homeowners didn't have the same needs as Harry Winston or Cartier.
Scott's college years coincided with the rise of laptops, iPods and iPhones. It occurred to him that leaving these things unattended, as he and his fellow students competed on tracks, fields and pools, might not be the smartest idea, given their specific value and the fact that they held music libraries, photograph albums, videos, and homework. Personal electronics were changing our lives, but we hadn't changed the way we accommodated them.
The landing of the iPad, and its immediate cultural acceptance, finally convinced Scott that the time had come to manage, charge, store, and secure electronic devices with a smart, sensible, fresh approach to safekeeping. He knew right where to turn; he had an expert at home.
Lois, a top-rated realtor and home-developer, had seen a lot of houses. She knew just what was happening in homemaking and home design. She added the insight that while only a precious few owned the kind of jewels her family protected, most homes held all kinds of personal valuables, perhaps too small or idiosyncratic for a full-blown jewelry-store safe. Lois knew that value is in the eye of the beholder. From graduation-pearls to passports, lockets to love letters, medical records, photographs, deeds and wills, and all manner of things treasured or necessary – there is a lot of history and personal value tucked into our desk drawers. Lois believed the time had come to present a safe place for all of them.
Scott and Lois pooled their collective insight and energy and developed MyCube, a personal safe that charges electronic devices while it keeps them secure. This safe is the first in a line of safekeeping products that meet our lifestyles and blend technology and security with a great sense of style. Look for an expanded line of accessories and new devices down the road.
While he learned much about the value of lock-and-key security at his vault-making grandfather's knee, Scott Annan understood that the general public had very different needs for safekeeping from the world's top jewelers. Scott's insight about his own generation's requirements revolved around the value and challenges of our electronic devices – and MyCube was born.
Scott attended Colgate University in Hamilton, New York, a school that takes pride in delivering a thoughtful and elegant approach to the liberal arts. Scott embodies their principals in his appreciation of style, color and the incorporation of contemporary design into products that are often viewed as plainly utilitarian.
The MyCube line is expanding under the guidance of Scott to include a whole range of products that keep our things safe, sound, and easy to find – all with a high degree of aesthetic attention blended with the newest technology.
Scott is also the author of the book AIMbitious, which is an inspirational how-to guide for those looking to create opportunity in their personal and professional lives. He is living that dream with the launch of MyCube.
Named #1 Realtor in New England, and one of America's top realtors, Lois Krasilovsky has, in a career of more than thirty years, achieved far more than just national recognition. From a pinnacle position of authority and a vantage point of experience, she has seen housing markets expand and contract. She has observed the changing needs and demands of an evolving public. And she has (obviously, given her numbers) consistently met their requirements. Her insight about consumer behavior – especially in regard to their homes and the things contained therein – is hard-won and, in regard to consumer products, invaluable.
Lois knew from her earliest days the importance of protecting things of value. Most interestingly, the things her father most valued were neither rubies nor diamonds, and Lois learned them at his side: family, friendship, honesty and trust. She saw her father take his clients' needs to heart, and watched him deliver on his promise of quality and reliability, never wavering from his commitment to those who trusted him to protect their wares. One can see how, even in a career as different from safe-making as home-selling, Lois has embodied those ethics.
And now a life comes full circle – back to safes – with an interesting twist learned by watching all those home-owners and how they approached space, scale, style, and security. MyCube is surely the byproduct of all this knowledge and instinct. The expanded product line will meet the needs of consumers the way Lois has met the needs of her clients – in the most personal ways. After all, the only thing more personal than our idea of home, is our definition of what we treasure.